Sometime in the early 1980s, in Laguna Beach California, a kid named Shawn first scrawled his surname with a broad tipped Sharpie along the stringer of a surfboard he had just shaped. Over thirty years later Stüssy has remained true to it’s So-Cal roots, dreaming up easy to wear, from the beach-to-the-stree t apparel and accessories. Have a good vibe.
Santa Cruz Skateboards is a Hardware and Clothing brand founded by NHS, the oldest company in the world dedicated to selling skateboards. In the early seventies NHS took to the task of taking skateboarding from a fad to a profitable business, by building the industry before they built their brands. Now 40 years on Santa Cruz has one of the most identifiable logos in the industry, boasting a back catalogues of iconic skateboarding graphics including Jim Phillips famous Screaming Hand.
Ziggy is denim for living. From fashion fits through to staple skinnies, washed-out blues to sprayed-on blacks – denim is the backbone to the brand.
The Ziggy Design team is based in Melbourne Australia, where they mastermind for their friends across the globe. Ziggy are young, playful and they nerd-out on denim so you don’t have to.
A brand designed to provide the market with a fashion based casual line with a clean, modern, feminine branded aesthetic.
Sample is made to create an easy wearing, easy fitting casual core wardrobe seasonally with a nod to a clean, Scandinavian modernist aesthetic.
In the undisputed centre of the universe, New York City, the Zoo York brand was championed by a tight-knit crew of progressive minds who lived and breathed NYC’s raw creative energy. What started off as a simple line of decks and T-shirts steadily grew into a full-blown street wear collection. Today, Zoo York is a highly evolved, globally recognized brand with unbreakable East Coast attitude and dialect.
It all started in 1991 in L.A.’s Los Feliz district, where two RISD grads, Eli Bonerz and Adam Silverman, planted a brick-and-mortar hub at the crossroads of skateboarding, hip-hop, and rave culture.
The in-house X-Large brand was stocked alongside workwear’s usual suspects (Ben Davis, Carhartt, etc.), which so happened to be the popular style of the time for the Angeleno cool crowd. Of course Los Angeles culture is inextricable from Hollywood culture, and X-Large didn’t shy away from the young celebrity factor, with Mike D injecting seed money into the company, resulting in a cross-brand relationship with his rap group Beastie Boys with video production by an unknown director at the time named Spike Jonze.
X-Large’s influence is interwoven into the fabric of todays street fashion and culture and continues to cut it’s own path.
Independent Truck Company
Independent Truck Company is a skateboard truck manufacturer based in Santa Cruz, California, United States (US). Established in 1978, the company is owned by NHS, Inc. and sponsors an extensive list of team riders. The trucks are manufactured in the city of San Francisco, US, by Ermico Enterprises, Inc., the only dedicated skateboard truck foundry in the US
KOMONO is a community of dreamers and designers dedicated to perfectly timed accessories, and rooted in the Belgian tradition of fierce dedication to quality and craft. KOMONO is a lens on global fashion, crafted with care and delivered on time. KOMONO means “small things” and its members share a passion for distilling the best of culture into its simplest forms. KOMONO is the perfect blend of Vision and Timing. KOMONO is global fashion at your fingertips.
Jimmy Royale (JR) is an independent streetwear label based in Australia. Primarily focused on illustrated graphic T-shirts, JR was formed by renowned Australian illustrator/designer Travis Price and retailer/screenprinter Brendan Olver through their appreciation of streetwear.
Printed in small runs JR’s ethos is to create fresh and unique tee’s inspired by their own memories of skateboarding, hip hop and nostalgic pop culture through the 70’s, 80’s & 90’s!
“The name? It’s a culmination of two hip hop songs/groups. The hint is Drapht and the Beastie Boys!!” says Price.