Sometime in the early 1980s, in Laguna Beach California, a kid named Shawn first scrawled his surname with a broad tipped Sharpie along the stringer of a surfboard he had just shaped. Over thirty years later Stüssy has remained true to it’s So-Cal roots, dreaming up easy to wear, from the beach-to-the-stree t apparel and accessories. Have a good vibe.
The People VS.
The People Vs. dream was born from a desire to make high quality, vintaged-inspired, grunge fashion fundamentals for the people. With a collective passion for art, music, surf and the streets we occupy; our journey began with a small boutique space in the alleys of Bali. In those early years we spent countless hours trawling flea markets for silhouettes and experimenting with washing, dying and innovative printing techniques to establish what would be come our signature detailing and hand-feel. Embodying the laid back personality of our founders, we opened 2 concept stores in Bali & Bondi Beach blending contemporary streetwear with retro surf-punk styling and rock nostalgia. 3 years on come Sydney via New York City and in-between, our global family has grown with a strong retail presence in the Australian, Japanese, New Zealand and Asian markets but the original idealism remains the same. Giving a voice to the anti-establishment we creating unisex grunge garments for the moment. Wear It & Destroy It.